Design & AI imagery
Where human design knowledge meets AI imagery.
AI can generate an image. Design knowledge turns that image into clear, intentional communication—through typography, composition, color, hierarchy, art direction, and an understanding of the audience.
A foundation in design
Before AI, there was typography, art, and the discipline of visual storytelling.
Technology changes. The principles that make visual communication effective do not.
Design intelligence behind the image
AI expands the palette. Design makes the choices.
AI imagery creates new possibilities for visual exploration, but strong results still depend on judgment: what to emphasize, what to remove, where the eye should go, how the type should behave, and whether the final piece feels right for the brand.
Richard combines traditional design skills with modern image-generation tools to develop campaign concepts that feel considered—not generic.
Need more than a generated image?
Bring the brand, audience, message, and goal. Content Charleston can shape a visual direction informed by real design training and elevated by modern creative tools.